Shkodra Tourist Official Brand & Shop was created to give the city a recognisable tourism identity rooted in its culture and traditions. Supported by the Municipality of Shkodra through the EU-funded ReLOaD programme, implemented by UNDP, the project brought together tourism promotion, local craftsmanship and contemporary design.
Mandarina Project developed the official tourism brand, helped local artisans improve the presentation of their souvenirs and created a dedicated shop in the heart of Shkodra. Here, visitors could discover locally made products and take home an authentic expression of the city. The project strengthened the visibility of local creativity while creating new opportunities for artisans, women and young people.
