Developed in cooperation with GIZ Albania, this project invited audiences to discover the rural villages of the Vlora region through their landscapes, traditions and authentic local character. The campaign focused on places such as Vranisht and Kallarat, presenting experiences often overlooked by conventional tourism promotion.
A series of visually engaging cards combined photography with destination information, transforming everyday views and local details into invitations to explore. By giving these villages a distinctive visual presence, the project helped promote rural tourism while encouraging visitors to travel beyond familiar routes and connect more closely with the territory.