Shkodra is shaped by its landscapes, traditions and unmistakable cultural character. This project was created to bring those qualities closer to visitors through a visual communication campaign that presented the city and its surrounding territory as a destination worth discovering.
Through carefully developed promotional materials, Mandarina Project highlighted the experiences that give Shkodra its identity. The campaign connected tourism promotion with local heritage, helping audiences see the territory through its stories, traditions and everyday beauty. Its purpose was to strengthen Shkodra’s image while encouraging a deeper and more meaningful connection between visitors and the destination.